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Communication & Transparency — Clearly communicate shipping times prior to checkout and promptly notify customers of delays. Offer an option for the cardholder to receive a refund if they don’t want to wait. Shipping Practices — Dispatch merchandise promptly and furnish tracking details to buyers. For expensive items, require a signature upon delivery to prevent missing packages or potential “friendly fraud.” Inventory Management — Ensure items are well stocked and either indicate when an item is backordered or remove it from the site.